Direction is everything
Content is everywhere. Direction is what cuts through. I believe great art direction starts with listening—truly understanding the client and the problem before shaping the solution. When creation is easy, judgment matters most. My role is to focus the message, protect the brand, and create marketing that doesn’t just get seen, but remembered.
Story is king
Like effective marketing, strong costuming starts with empathy—understanding the character and what needs to be communicated at a glance. Every choice is intentional, helping the performer embody the role and reinforcing the story. Nothing is extra. When design is focused and purposeful, it strengthens the message and makes the work more believable.
Behind the scenes
A small film crew creates focus, trust, and speed—three things strong brands depend on. With fewer people, collaboration is tighter, decisions are clearer, and the story stays intact from concept to execution. This approach allows for flexibility on set and a deeper connection to the subject, resulting in work that feels intentional, authentic, and aligned with the brand’s voice.
