“Great ART direction begins with listening.”
Meet ERIC
I’m Eric Lake, an art director with a passion for illustration and filmmaking. I direct live-action productions, hand-drawn animations and motion graphics for major brands.
My focus is simple: clear stories that cut through complexity. I believe great direction starts with listening—then assembling a tight team to execute with precision. When the story is clear, the work hits harder.
Meet ANDREW
Andrew Kommers turns story into striking visuals through purposeful lighting, composition, and camera movement. A longtime collaborator of Eric Lake, he pairs technical precision with creative instinct to shape clear, compelling images that serve the story.
Meet TINA
Tina Lake brings the past to life through meticulous research, skilled craftsmanship, and a deep understanding of how clothing reflects culture, work, and belief. Her costumes feel lived-in and truthful, grounding performances in authenticity while quietly strengthening the story.
Meet Reuben
Reuben Lara is also a long time collaborator with the Lakes. He’s created numerous Illustration, graphic design, film and animation projects for clients such as Universal Studios, Walt Disney World Florida and the MacArthur Foundation Fellows Program.
What Sets Us Apart
A creative that listens
Content is everywhere. Direction is what cuts through. That starts with listening—truly understanding the client and the problem before shaping the solution.
A small team
Less process. More accountability. Better work. No layers. No handoffs. Just results.
History of Success
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.